In one of my my latest posts I was writing about that a lot of brands suddenly not knowing what's 'right' for their specific brands, but there are also a few brands right now doing 'everything' right. Since Gucci's Alessandro Michele took over the brand's creative direction a few years ago the brand is launching one success after another. The new Gucci Garden in the centre of Florence is no exception, there is something for every sense; theatrical interiors, a three-Micheline-star chef restaurant, a store with 'one-off' items and a museum with the brand's history. And of course, everything is very Instagram friendly (#guccigarden). It's easy to understand in this context what it means with 'being able to live a brand'.

Images Instagram / @gucci